tor•bit
Ford Of Canada
Challenge:
To establish Ford of Canada dealers as the premier choice to service Ford and Lincoln vehicles, and to communicate Ford’s service options to vehicle owners.
Solution:
“tor•bit” personifies Ford’s service options – the speed of Fast Lane and the reliability of Ford-backed service. The twist on the well-known fable of the tortoise and the hare helps the curious character capture customer imagination – humorous situations and visuals expand on the tor•bit story and reinforce the Ford service message.
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