Ultimate Truck Wrap

Saputo

Challenge:

Portray the fun and big taste appeal of this nutritious and delicious brand on a super-sized moving canvas.

Solution:

To take advantage of this giant portable billboard, it was key to create big impact with a unique and unforgettable impression of the brand. To a passerby, the trailer walls looks transparent – the rivets of the inside ceiling and inside back walls seem to be in full view – while a giant Ultimate bottle splashes and bobs inside the trailer in waves of smooth, refreshing chocolate milk. High energy, big taste and fun associate this brand with its young and active target market.

Tags

• point of sale
• point-of-purchase
• advertising
• beverage
• saputo neilson