Bueno Eggs

Ferrero Canada

Challenge:

To extend the success of Bueno Eggs from the Easter season to Christmas.

Solution:

Rich gold and red tones on the package and display unit ensure a strong shelf presence during the Christmas season and lend to the brand’s premium quality.The peek-a-boo window from the Easter pack is carried through to the Christmas design in the shape of a gift box, displaying the chocolate confections inside. The gift box design suggests that Bueno Eggs are the perfect stocking stuffer for chocolate lovers.

Tags

• ferrero
• confectionery
• chocolate
• point-of-sale
• display