Fusion Frenzy
Ford Of Canada
Challenge:
To design a custom promotional campaign for five Ford Fast Lane Dealers on a limited budget. Advertising needed to communicate contest details, service offers, Dealer locations and legal disclaimers.
Solution:
Devoting the top half of the ad to an appealing image of the vehicle prize and contest details captures the reader’s attention, enticing them to read secondary copy. A boxed white background ensures the service offers pop and the disclaimers are legible. The row of Dealer addresses and maps creates a strong baseline for the ad. Colorful backgrounds reproduce well in black and white. The design of ballots and ballot boxes completed the project.
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