Shredded Wheat
Post Foods Canada
Challenge:
Bring the single ingredient messaging of Shredded Wheat to the forefront, in a way that is contemporary without compromising the principles of wholesome goodness appeal.
Solution:
A streamlined design breaks through the noise of the cluttered cereal aisle while maintaining the brand’s core equities. Through subtle, but impactful changes, the simple, wholesomeness of the brand is clearly communicated with the new added element of appetite appeal to the packaging.
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