Nutella 40th Anniversary Jar

Ferrero Canada

Challenge:

To design a custom shrink wrap to celebrate Nutella’s 40th anniversary in Canada, while maintaining key brand attributes and reinforcing Nutella as a delicious and nutritious breakfast choice.

Solution:

Key brand equities (the Nutella logo and hazelnuts) were retained, while a playful prominent “40” added in finger-smeared Nutella highlights the key brand milestone. The design was to be released during the winter holiday season, so vibrant red was added for a festive feel that would remain relevant after the holidays.

2009 PAC Award Winner

Tags

• ferrero
• nutella
• grocery
• promotion
• redesign
• award winner