Mentholatum Soft Lips

Mentholatum

Challenge:

Redesign the Softlips line-up to provide a consistent, identifiable brand look across all offerings. Determine optimal role of Softlips brand and ensure all sub-brands and flavors are distinctive

Solution:

Softlips is established as the masterbrand and the soft, lip-shaped graphic treatment of the logo reinforces the brand positioning. A fresh, fun, feminine and unified look is used across the entire line. The benefit of each sub-brand (Nourish, Gloss, Organic, etc.) is communicated with a unique, graphic treatment and colors identify each flavor and differentiate the offerings.

Tags

• mentholatum
• soft lips
• personal care