Mentholatum Deep Relief

Mentholatum

Challenge:

Unify three brands (Deep Heating, Deep Cold and Deep Relief) under the Deep Relief umbrella without confusing current consumers and improve the shop-ability of the offerings

Solution:

Deep Relief branding is extended across 
all products.A mid-state design assists consumers in the transition, featuring both the new Deep Relief brand and the old button graphic. The end-state design introduces a visual representation of the conditions. Color coding reinforces the mode of action, and further simplifies shop-ability.

Tags

• mentholatum
• deep relief
• otc
• pharmaceutical