X-ACTO

Elmer's

Challenge:

The updated brand look and messagefor the X-ACTO line of office products needed to maintain relevance across a broad product offering of office supplies and be adaptable to multiple formats from clamshell packaging to promotional pieces.

Solution:

The prominent “X” background instantly identifies the brand, complements the wordmark, and successfully contemporizes the overall brand image. The bold blue background contrasts with metallic silver and communicates the precision and quality associated with this established brand name.

Tags

• hardware
• elmer's
• x-acto
• redesign
• office