Elmer's Professional

Elmer's

Challenge:

Create an updated, credible and unified look for Elmer’s hardware products. Each design needed to clearly identify unique product attributes and differentiate between sub-brands and quality tiers.

Solution:

The silver and orange curve and updated logo make this design easily adaptable to the wide array of structures involved in this multi-sku project. The strong blue and orange brand blocking supports Elmer’s high quality positioning and creates a powerful and consistent on-shelf presence. Individual wordmarks are easy to recognize and relate directly to product usage and application. Post-design consumer research has provided strong positive feedback for the new look.

Tags

• hardware
• redesign
• masterbrand
• elmer's
• pac award