Dairy Oh
Saputo
Challenge:
Increase the approachability of Dairy Oh! while still communicating the health positioning of the product line.
Solution:
An inviting story is told on the packaging using images of the ‘cow’ntess and calves. Moms and children alike can enjoy these relatable stories at every stage of a child’s growth – from reading a book with mom to reviewing a recent report card. The on-pack messaging is enhanced to clearly communicate the health story of Dairy Oh! and its importance in a child’s brain development.
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