Avery Masterbrand

Avery

Challenge:

To convert “chaos and complexity” into an orderly system that simplifies consumers’ purchasing decisions and encourages multiple cross-category buying within the Avery brand.

Solution:

This expansive project encompassed 561 products across four business product categories. Communication priorities were identified and established. Merchandising requirements (that differed by category and sub-category and from Superstores to Mass Market retailers) were prioritized and then addressed. 

Tags

• avery
• office
• stationery
• masterbrand