Buckley's Liquid Line-Up

Novartis

Challenge:

To communicate product benefits and strengthen shelf impact while protecting brand equities; to encourage trial by “fence sitters”.

Solution:

Buckley’s no nonsense approach is conveyed with confidence, authority and transparency through bold colors, simplified messaging, and key symptom highlights. The heritage line “since 1919” strengthens the brand’s authenticity while curved graphics increase the brand’s approachability.

Tags

• novartis
• buckley's
• otc
• pharmaceutical