Walmart Our Finest

Walmart

Challenge:

To create a premium private label brand for Walmart, that resonates with Walmart consumers, and can compete against national brands and other store brands.

Solution:

The name “Our Finest” along with large taste-appealing photography convey the premium nature of this new offering and warmly invite Walmart customers to enjoy. A rich color palette and design treatment elevates the design and gracefully extends across multiple products and categories.

Tags

• walmart
• private label
• store brand
• name generation
• wordmark development