Post Toasties
Post
Challenge:
Relaunch Post Toasties Corn Flakes, along with two new offerings, Post Toasties Frosted and Post Toasties O’s.
Solution:
“Classics” messaging across the product line draws attention to the relaunch and extends Toasties heritage positioning to the two new offerings. Classic Americana cues, such as stars and red, white and blue stripes, are shown with a distressed look to provide a vintage feel, but with today’s modern sense. A basic “no frills” product representation conveys value and reminds the consumer to choose Post Toasties cereal because it is “just plain good”.
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