Decora

Shoppers Drug Mart

Challenge:

Introduce consumers to new Decora-branded “fragrance diffusers” – an indulgent product that crosses the categories of home accessory and health and beauty products.

Solution:

The elegance of the product is the selling point of the design. Placed on a simple white background, the image of the beautiful glass bottle and reeds both elevates consumer appeal and demonstrates the product’s function and use – key considerations when introducing a new product. Vibrant images of fruit, flowers and herbs communicate the product’s aromatic properties, promising an appealing, fresh and natural scent.

Tags

• shoppers drug mart
• household products
• new product development
• personal care