Ultimate Chocolate Milk

Saputo

Challenge:

Launch The Ultimate Chocolate Milk to create a premium milk segment and reposition chocolate milk as a beverage choice for all ages.

Solution:

Deep, flavorful colors and “milky” photography convey a rich, smooth texture and decadent taste appeal. A full shrink sleeve leverages print capabilities maximizing the product’s shelf impact. Consistent masterbranding and overt "fresh milk" messaging assure credibility and overtly communicates that milk can also be an enjoyable shelf staple.

2006 Finalist Grand Prix: North American Foodservice New Product Awards
2007 Best New Products (Milk Beverages) Award
2007 “Best of Show” PAC Award
2007 Finalist Grand Prix: Canadian New Product Awards 

Tags

• saputo neilson
• neilson
• new product development
• brand development
• beverage