Broadstone

Canadian Tire

Challenge:

Create a brand identity for Canadian Tire’s new line of outdoor adventure products designed for active families who value quality time together.

Solution:

The striking gold and blue treatment of Broadstone packaging has tremendous shelf impact against the commonly found green and earth-tone colors of competitive brands in this category. This color combination evokes a pleasant, outdoor feeling like a sunrise or sunset. Carefully selected lifestyle photography combined with the stylized logo ensures the brand appears to be well-established, inspires confidence in the quality of the products and reflects the importance of memorable family experiences.

Tags

• canadian tire
• brand identity
• retail