Onyx Identity

Onyx

Challenge:

To establish a consistent look and 
feel across Onyx’s extensive line 
of brands.

Solution:

A grassroots branding and marketing approach to structure Onyx’s brands includes redesigning a 2-D logo into 3-D using existing colors, but with a refreshed look and feel. The new logo is applied to Onyx’s corporate materials and the b²-designed Onyx website is a platform to showcase the newly restructured brand look.

Tags

• onyx
• brand identity/logomark
• website