iCONNECT Logo

Ford of Canada

Challenge:

Redesign the iCONNECT identity to strengthen the product’s positioning as the premier Ford-authorized technology service provider for Ford dealers.

Solution:

The logo uses a simplified color palette of fresh green and Ford blue. Partnered with the Ford oval, the new iCONNECT identity cements the relationship between Ford and the service offering. The green swoosh mirroring the Ford oval further strengthens this tie, while providing a contemporary, technological look and feel. Launched as the cornerstone of a comprehensive marketing campaign to rebrand iCONNECT, a flash movie highlighted the metamorphosis of the brandmark, generating excitement among Ford dealers.

Tags

• ford
• brand identity