Fast Lane Dealer Branding Kit

Ford Of Canada

Challenge:

To apply corporate Fast Lane brand standards to advertising and print materials produced by individual Ford of Canada Fast Lane dealers.

Solution:

The Fast Lane Branding Kit helps dealers easily create custom advertisements that conform to Fast Lane branding guidelines. The kit includes approved logos, advertising templates and images. Dealers simply build their ad by choosing a template, adding their customized information and selecting special offers; their advertisement can then be easily created by their local newspaper or printer.

Tags

• ford
• fast lane
• brand identity
• advertising
• automotive