GenetAssist Identity
GenetAssist
Challenge:
To convey the trust, hope and assurance of GenetAssist - a new program that provides global access to genetic counseling.
Solution:
This identity bursts forth with vitality, hope and freedom but also speaks to the medical community with professionalism and credibility. Subtle curves mimic the form of a DNA double helix; outstretched arms and a vibrant green palette speak to humanity, its beauty and renewal.
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