Vintage Earth Organics
Challenge:
Refresh Vintage Earth Organics’ brand identity to reflect that organic cotton clothing both helps protect the environment, and is fashionable and affordable too. The brand redesign also has to appeal to mainstream retailers in order to grow the business.
Solution:
A stronger Vintage Earth identity replaces the less recognizable “V.E.O.” on the tag. The simplification of the company name creates a more powerful brand; the organics message moves to the tagline: “pure, simple, real” evolves to “pure, simple, organic”.
The redesigned logo appears on clothing labels and hangtags for a complete brand look.
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