Tire Calendar
Ford of Canada
Challenge:
To develop a 12-month calendar to promote tire sales, position Ford’s online Tire Center as a one-stop information location for tire prices and specifications, and promote Ford’s strong relationship with brand-name tire manufacturers.
Solution:
Providing one calendar month per tire manufacturer allowed each tire producer to showcase a specific tire and promote their product, while highlighting Ford’s wide selection of popular brand name tires. Educational tire information was strategically placed throughout the calendar to serve as a reminder to customers to properly maintain their vehicles, especially their tires, all year round.
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