Accessories Binder
Ford of Canada
Challenge:
To create a binder highlighting Ford Custom Accessories to help dealers capture additional accessories sales at the point of vehicle purchase.
Solution:
Research shows that 80% of customers who personalize their vehicles will buy an accessory within 30 days of their vehicle purchase. The binder includes attention-grabbing images and copy to showcase the wide range of accessories available for Ford and Lincoln vehicles. Information is organized by model year with part numbers and pricing to simplify the purchase process.
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